评审专家公布｜深圳市龙华区LOGO标志设计全球征集火热进行中

国际评审专家

重磅来袭！

International judges are here!

曹雪 × 刘永清 × Carlo Maria Rossi（意大利）

张达利 × 朱焯信（中国澳门）

Cao Xue × Liu Yongqing × C.M.R（Italy）

Zhang Dali × James Chu（Macao.China）

（按姓氏首字母音序排序）

(In an alphabetical order by the first letter of last name)

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曹雪 / Cao Xue

广州美术学院视觉艺术设计学院院长，教授，硕导，学术委员会副主任。广东省教育厅高校动画与数字媒体教育指导委员会主任；广东省动漫艺术家协会副主席；广东省美术家协会设计艺委会副主任；广州市美术家协会副主席。北京2022冬奥会吉祥物总设计；广州首个城市形象LOGO设计者；亚洲美食节LOGO设计者；粤港澳大湾区警察协会会徽设计者；广州公安LOGO设计者。保利地产LOGO设计者。南粤优秀教师；2019中国文创产业创新大奖杰出人物；广告人国际大奖“中国当代杰出广告人”；德国外交部文化交流中心（DAAD）特邀高级访问学者；专栏作家。

Cao Xue is the dean, professor, master's supervisor and deputy director of the Academic Committee, School of Visual Art and Design, Guangzhou Academy of Fine Arts; director of Animation and Digital Media Education Steering Committee of Guangdong Provincial Department of Education; vice chairman of Canton Animation Comic Association; vice chairman of Design Arts Committee of Guangdong Artists Association; vice chairman of Guangzhou Artists Association. His design includes Beijing 2022 Winter Olympic Games mascot, Guangzhou's first city image, Asian Cuisine Festival logo, Guangdong Hong Kong Macao Greater Bay Area Police Association emblem, Guangzhou Public Security logo, and Poly Group logo. He was awarded as “Outstanding Teacher in Southern Guangdong”, “Outstanding Individual of China Cultural and Creative Industry Innovation Award 2019” , “Outstanding Contemporary Chinese Advertiser of ADMEN Awards". He is a senior visiting scholar specially invited by DAAD of the Ministry of Foreign Affairs of Germany, and a columnist.

▼个人代表作品 Representative works

北京2022年冬奥会和冬残奥会吉祥物冰墩墩

广州城市形象

广州亚洲美食节2019

美术学报

讯飞

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刘永清 / Liu Yongqing

华思品牌营销机构创始人、深圳市平面设计协会第七届主席、十大年度创意人物、意大利全球最佳品牌大奖评委，GDC17设计奖评委、白金创意国际设计大赛评委、KTK靳埭强设计奖评委、深圳文化基金评审专家、方正字库特邀字体设计师、广州美术学院研究生课程导师及多所院校客座教授。为三百多家企业做过品牌整合服务，作品多次在国内外设计大赛中获奖，如: Good Design创新设计奖，七彩设计奖视觉类最佳奖，金点国际设计奖最高荣誉奖， GDC11-13全球设计大赛最佳设计奖， HKDA13环球设计大赛银奖两项、铜奖多项，东京TDC13字体指导俱乐部全球年度设计提名奖，中国设计大展最佳设奖，意大利全球年度形象设计最佳设计奖等200余项。

He is the founder of Hua Si Brand Marketing & Design Agency, former Chairman of Shenzhen Graphic Design Association (SGDA), Top Ten Creative Figures of the Year, the judge of Italy Global Best Brand Design Award, judge of GDC17 Design Award, judge of Platinum Creative International Design Competition, the judge of KTK Kan Tai-Keung Design Award, the judge of Shenzhen Cultural Foundation, special font designer of Founder Type, the tutor for postgraduates at Guangzhou Academy of Fine Arts and guest professor of many colleges and universities. He has provided design and branding service for over 300 companies. He has won over been 200 awards, including Japan’s Good Design Award, Visual Award of Shenzhen Creative Design Award, Golden Pin Design Award, the Best Design Award of GDC11 and GDC13, two Silver Awards and several Bronze Awards of HKDA Global Design Awards 2013, nomination of Tokyo TDC Annual Awards 2013, Best Design Award of China Design Exhibition and Best Design Award of Italy Global Annual Image Design.

▼个人代表作品 Representative works

顾家

海底捞

成都地铁

2019&2020深圳设计周

字体设计合集

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罗旭（意大利） / Carlo Maria Rossi（Italy）

Carlo Maria Rossi罗旭是一位多方位的艺术家，毕业于意大利罗马美术学院，从事布景和展览空间设计、数字设计和现代艺术。在视觉艺术、雕塑、舞台设计、数字装置、摄影等领域的均有建树，近年更是将工作领域扩展到了虚拟现实领域。

Carlo Maria Rossi is a Multidisciplinary Artist who works across visual art, sculpture, stage design, digital installation, photography and has recently extended him practice to VR. Graduated from Academy of Fine Arts,Rome specializing in Set and Exhibition Space Design, Digital Design and Modern Art.

▼个人代表作品 Representative works

MULTIMEDIA WORKS

INTERACTIVE INSTALLATION

VR - VIRTUAL REALITY EXPERIENCE and INSTALLATION

SET-DESIGN & SCENOGRAPHY

SCULPTURES

UP Coming - PUBLIC-ART and light INSTALLATIONS

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张达利 / Zhang Dali

1960年生于中国西安；1987年毕业于西安美术学院设计系；1995年成立深圳张达利设计有限公司/任创作总监；国际平面设计师联盟；AGI会员；深圳市平面设计协会学术委员；GDC2013平面设计在中国大赛评委。

奖项：2012年香港设计师协会环球设计大赛金奖、评委奖、优秀奖等；2008年“首届中国设计艺术大展”铜奖2项；2005－2011年“GDC平面设计在中国”大赛铜奖及优秀奖；2003年“GDC平面设计在中国”大赛,全场大奖、金奖1项、评审奖；1997年“第三届波兰国际计算机设计艺术双年奖”全场大奖。

Born in Xi'an, China in 1960; graduated from the Design Department of Xi'an Academy of Fine Arts in 1987; founded Shenzhen Zhang Dali Design Co., Ltd. and served as the creative director in 1995; a member of Alliance Graphique Internationale (AGI); academic member of Shenzhen Graphic Design Association; judge of GDC2013 graphic design campaign.

Awards: 2012 Hong Kong Designers Association Global Design Awards Gold Award, Jury Award and Excellent Award; two Bronze Awards of “the First China Design Art Exhibition 2008”; Bronze Awards and Excellent Awards of GDC graphic design in China from 2005 to 2011; Grand Prix, Gold Award and Jury Award of “GDC graphic design in China 2003”; Grand Prix of Poland International Biennial for Computer Design Art 1997.

▼个人代表作品 Representative works

乌鲁木齐市老城区（棚户区）改造档案室

深圳城市规划展厅

未知城市：中国当代建筑装置影像展 2018

大象空间品牌展示 2019

亦山品物

上海世博会深圳馆

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朱焯信（中国澳门） / James Chu（Macao.China）

中国澳门出生。1990年起于「视觉艺术学院勃度罗版画工作室」学习版画，1998年一月毕业于「澳门理工学院艺术高等学校」平面设计系第一届学士学位课程及2008年获香港岭南大学文化研究系硕士。全艺社创辨人，澳门设计师协会前会长。现为澳门设计中心创辨人及展览总监、珠澳设计中心创辨人及总监、澳门艺术花园创辨人及统筹，全国美协委员等。曾先后于澳门及北京举办七次个人展览，参与世界各地联展超过百个；二十多年来获澳门及国际设计及艺术奖项五十余项。

James Chu was born in Macau.China. During the 1990s, he studied engraving at the Macau Visual Art Academy. He holds a BA in Graphic Communication from the School of Arts, Macau Polytechnic Institute (1998). In 2008, he completed a Master’s Degree on Cultural Studies, at The Lingnan University, in Hong Kong. He is the founder of Art For All Society and the former Chairman of Macau Designers Association. Currently he serves as the Exhibition Director and Founder of Macau Design Centre, Director and Founder of Zhuhai-Macau Design Centre, Coordinator and Founder of Tak Chun Macau Art Garden and member of China Art Society. James has held 7 solo exhibitions in Macau and Beijing as well as participated in more than 100 group exhibitions worldwide. Over the past 20 years, he was awarded more than 50 International Design and Art awards.

▼个人代表作品 Representative works

标志及品牌设计

中国-葡语国家经贸合作论坛、东亚运动会2005、三个天才创意有限公司、卓科数字、京囍莲素食料理、MOMO毛毛、澳门荷花节、珠澳设计中心、AIRHEIN雅茵科技，GBA粤港澳大湾区设计店，德晋澳门艺术花园、澳门好味道。

设计中心标识及空间设计

2014澳门图书馆周系列活动

2020年是深圳经济特区建立40周年，也是“十三五”收官之年。2021年是中国共产党成立100周年，也是“十四五”开局之年。

为全面建设数字龙华，加速建成中轴新城，高标准打造深圳都市核心区，中共深圳市龙华区委宣传部联合深圳市平面设计协会（SGDA）面向全球征集深圳市龙华区LOGO标志。进一步加强龙华区公共关系，提升新时代新城区公共形象，打造龙华国际化IP，塑造具有全球辨识度的龙华标识形象体系。

The year 2020 marks the 40th anniversary of the establishment of Shenzhen Special Economic Zone and also it is the closing year of the 13th Five-Year Plan. The year 2021 is the 100th anniversary of the founding of the Communist Party of China and the opening year of the 14th Five-Year Plan. In order to build digital Longhua in an all-round way, accelerate the completion of the central axis new city, and develop the core area of Shenzhen city with high standards, the Publicity Department of the CPC Shenzhen Longhua District Committee and the Shenzhen Graphic Design Association (SGDA) open call for the LOGO design of Longhua District globally. This is expected to further enhance Longhua District’s public relations, upgrade the public image of the new urban area in the new era, create an international intellectual property for Longhua, and shape a globally recognizable visual identity system for Longhua District.

龙华区地处深圳市地理中心和粤港澳大湾区城市发展中轴，2011年成立龙华新区，2017年挂牌成立龙华行政区。毗邻“六区一市”，区位优越；三面环山、一水润城，拥有2个A级景区。人文底蕴深厚，客家文化、红色文化、时尚文化交汇，高科技与新兴产业创新资源加速聚集，是深圳的产业大区。龙华区拥有深圳北站这一大湾区特大型综合交通枢纽，直达香港西九龙仅需15分钟，与香港、广州形成“半小时生活圈”，与武汉、厦门形成“4小时生活圈”。

数字时代，距离、速度、时间等观念被加速颠覆，功能区的划分和形成以及资源配置方式也正被重塑。数字赋能、创新引领，在透析城市化、经济规律和理解未来产业发展上，发挥城市资源禀赋、区位条件等要素潜能，推动着下一阶段的城市化发展。龙华区将抢抓“双区”建设和综合改革试点重大历史机遇叠加的“化学效应”“乘数效应”，在率先实现社会主义现代化新征程中走在最前列！

“十四五”时期，是开启新征程的第一个五年，更是龙华打造都市中轴核心区，实现美丽蝶变的关键五年。龙华整合城市产业资源，打造产值万亿的数字经济圈，全域打造深圳中央活力区，打造纵贯南北的创新、生态、智造都市走廊，构建“一圈一区三廊”区域发展格局蓝图，建成大湾区现代化国际化创新型中轴新城，全面建设“三位一体”数字龙华，发展数字经济，建设数字城区，推行数字治理。

站在新起点构建城市体系，在双循环过程中实现新的发展格局，构筑城市未来发展战略新优势，催动城市自身聚集和辐射能力的不断增强，实现城市的迭代进迁。龙华在核心之城、创新之城、生态之城、幸福之城、奋斗之城的底色之上，塑造国内一流、国际知名的中心城区公共形象，邀您一起创意创新！

Longhua District is located in the geographical center of Shenzhen city and the central axis of urban development of Guangdong-Hong Kong-Macao Greater Bay Area. Longhua New District was established in 2011, and then upgraded and renamed as Longhua Administrative District in 2017. It enjoys a superior geographical location: has two A-class scenic spots, being adjacent to “six districts and one city” and ringed on three sides by mountains and one lake on one side. Longhua has a deep cultural heritage, with the intersection of Hakka culture, red culture and fashion culture. Also, Longhua is a major industrial district in Shenzhen, gathering high-tech and emerging start-ups and resources. Longhua District is home to Shenzhen North Railway Station, the mega integrated transportation hub in the Greater Bay Area, from where it only takes 15 minutes to West Kowloon, Hong Kong. With that, Longhua District has a “Half-hour Living Circle” with Hong Kong and Guangzhou city, and a “4-hour Living Circle” with Wuhan city and Xiamen city.

In the digital era, concepts of distance, speed and time are being disrupted, and the division and formation of functional areas and the way of resource allocation are also being reshaped. Digitization empowers economic development and innovation is leading the era. When analyzing the urbanization and economic laws as well as understanding the future industrial development, Longhua District has given full play to the potential of resources endowment and location conditions of cities, promoting the next stage of urbanization development. Longhua District will seize the "chemical effect" and "multiplier effect" superimposed by the major historical opportunities of "double zone" construction and comprehensive reform pilot, and take the lead in the new journey of socialist modernization!

The first five years of the “14th Five-Year Plan” are critical five years for Longhua to build the core area of the urban axis and to transform. During the coming five years, Longhua District will be committed to integrating the city’s industrial resources, building a digital economic circle with an output of trillions of yuan, creating a central vitality zone in Shenzhen, becoming a north-south corridor of innovation, ecology and intellectual manufacturing, and building a blueprint of regional development pattern of “One Circle, One District and Three Corridors”. In addition, Longhua District will focus on building a modern, international and innovative central axis new city in the Greater Bay Area, develop digital Longhua to achieve the “Three-sphere Integrated Plan”, develop the digital economy, build it into a digital city, implement the digital governance.

Longhua District will stand on a new starting point to build the city system, realize a new development pattern in the process of dual circulation, and construct new strategic advantages for the future development of the city, thereby catalyzing the continuous enhancement of the city’s gathering and radiation capacities and realizing the iterative change of the city. Furthermore, on top of the core city, the city of innovation, the city of ecology, the city of happiness and the city of industriousness, Longhua will shape the public image of the domestic first-class and internationally renowned central city. Longhua District invites you to unlock creativity and innovation together!

全球征集

深圳市龙华区LOGO标志设计

Global Solicitation on Logo of Longhua District，Shenzhen

✨大奖（1名）✨

奖金¥150000元+获奖证书

(*主办方将优先采用为深圳市龙华区LOGO形象标志。)

优胜奖（5名）

奖金￥10000元+获奖证书

网络人气奖（1名）

奖金￥5000元+获奖证书

注：以上奖金均为税前金额，获奖者应自行按照相关国家（包括但不限于中华人民共和国）及相关地区的法律规定纳税。

1 Grand Prize Winner：Bonus ¥150,000 + Award Certificate (*and the priority of being adopted as the logo of Longhua District, Shenzhen)

5 Outstanding Winners：Bonus ¥10,000 + Award Certificate

1 Network Popularity Award Winner：Bonus ¥5,000 + Award Certificate

(Note：The above bonuses are all pre-tax amounts. Winners shall pay taxes in accordance with the laws of the relevant countries [including but not limited to the People’s Republic of China] and related regions).

面向全球设计师、设计团体、设计机构、设计院校师生，所有对艺术、设计、创意热爱，支持本次全球征集活动的个人、团队和机构均可参加。

Global designers, designer groups, design institutions, teachers and students at design schools and academies, as well as individuals, teams and institutions that love art, design and creativity are eligible to submit logo designs.

截止时间⏰

2021年3月31日（北京时间）

(*此截止时间为邮件送达时间，逾期将不具备应征资格。)

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评审时间：2021年4月15日（暂定）

网络评选：2021年4月22日-28日（暂定）

Deadline: March 31, 2021 (Beijing time)⏰

(*This deadline is for mail delivery. Late applicants will not be eligible.)

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Review Date: April 15, 2021 (tentative)

Internet Selection: April 22 - 28, 2021 (tentative)

主办单位：中共深圳市龙华区委宣传部

承办单位：深圳市平面设计协会

支持单位：香港设计中心 / 香港设计师协会 / 澳门设计中心 / 澳门设计师协会 / 深圳市室内设计师协会 / 深圳市设计与艺术联盟 / 深圳市室内建筑设计行业协会 / 深圳市公共艺术中心

支持院校：中央美术学院设计学院 / 中国美术学院设计艺术学院 / 清华大学美术学院视觉传达设计系 / 广州美术学院视觉艺术设计学院 / 四川美术学院设计艺术学院 / 澳门科技大学人文艺术学院 / 同济大学设计创意学院 / 深圳大学艺术设计学院 / 深圳职业技术学院艺术设计学院

支持媒体：视觉中国 / 站酷ZCOOL / 古田路9号 / Design 360° / A963设计网 / 陆俊毅_设计现场 / 设计驱动DND

Sponsor: Publicity Department of CPC Shenzhen Longhua District Committee

Organizer: Shenzhen Graphic Design Association

Supporting Entities: Hong Kong Design Center, Hong Kong Designers Association, Macau Design Center, Macau Designers Association, Shenzhen Association of Interior Designers, Shenzhen Art & Design Alliance,Shenzhen Institute of Interior Design, Shenzhen Public Art Center

Supporting Academies: Design School, Central Academy of Fine Arts; Design & Art College, China Academy of Art; Department of Visual Communication, Academy of Arts & Design of Tsinghua University; School of Visual Arts Design, Guangzhou Academy of Fine Arts; Design Academy, Sichuan Fine Arts Institute; Faculty of Humanities and Arts, Macau University of Science and Technology; College of Design and Innovation, Tongji University; Art School, Shenzhen University; Art & Design School, Shenzhen Polytechnic

Supporting Media: www.vcg. com, ZCOOL, www.cndesign.com, www.gtn9.com, Design 360°, www.a963.com, Lu Junyi Design Live,Design Driven

1、设计作品应立足龙华区的城市定位，把脉城市底蕴，充分结合龙华区城市发展方向、产业、人文、功能等特色，主题鲜明、突出时代气质的全新标志形象设计方案。

2、所有提交作品需包含完整中英文名称“深圳·龙华Longhua District”、龙华区宣传标语“数字龙华·中轴新城Digital Longhua · Central Axis New City”与LOGO的基本组合方式；场景化应用设计延展兼具充足的形象表现力和艺术感染力，适用于整体形象组合及多种应用，如建筑外观、展会展览、路牌标志、宣传资料、数字媒体等其它衍生产品；

3、每件作品需提交一幅精度为300dpi的JPG格式图片文件，尺寸为 210mm x 210mm。提交一份A3的横式排版文件，上版面LOGO居中，下版面放3-5张延展图及设计说明，详情参见投稿作品示意图（网盘内可下载）。作品图片上任何地方均不能出现任何作者或参与机构的相关信息。

4、投稿作品须在《报名表》内以中英文双语填写作品的创作思路、理念和含义，字数各在200字以内。连同《参赛承诺函》(下载链接：https://pan.baidu.com/s/1UEd1lbqiNBjxipBhWLtKhA 密码: mibm)，一并以邮件方式发送至征集官方邮箱：LH_logo@163.com

5、所有作品资料提交时，需在同一封电子邮件中；标题应以“龙华区LOGO设计征集+姓名+手机号码”的形式规范；获奖设计作品，需提供一个LOGO视频动画，后续需配合组委会延展制作。

6、所有提交作品必须为提交者的原创作品，并对其应征作品的版权与著作权承担完整法律责任，评审委员会对涉嫌抄袭的作品有权不予采纳。

1. Participants should base on the urban positioning of Longhua District, seize the city’s cultural heritage, and fully combine the urban development direction, industry, humanity, function and other characteristics of Longhua District. Besides, the participants should provide a new logo design program with a distinctive theme and a prominent temperament of the era.

2. All entries should contain the complete Chinese and English names “深圳·龙华Shenzhen· Longhua District”, Longhua District’s publicity slogans “数字龙华·中轴新城(Digital Longhua · Central Axis New City)” and LOGO. All entries should have scenario-based application design extension and sufficient image expression and artistic appeal. Besides, all entries should be suitable for overall image combination and various applications, such as architectural appearance, exhibition, road signs, publicity materials, digital media and other derivative products;

3. Each work should be submitted as a JPG image with a precision of 300dpi and a size of 210mm x 210mm. Each participant should submit an A3 horizontal layout file with the logo centered in the upper layout and 3-5 extensions and design descriptions in the lower layout.（Reference can be downloaded from the network disk）. For details, please refer to the diagram of the submitted works. In addition, no information about the authors or participating organizations may appear anywhere on the images of the works.

4. All entries must include the creative idea, concept and meaning of the works in both English and Chinese in the Entry Form, and the word count should be limited to 200 words, respectively. Besides, submissions should be emailed to the official email address (LH_logo@163.com) together with the Commitment Letter (Download link: https://pan.baidu.com/s/1UEd1lbqiNBjxipBhWLtKhA; extraction code: mibm).

5. Each entry must be submitted in one email. The title should be standardized as “Longhua District LOGO Design Open Call + Name + Mobile Phone Number”. The award-winners should provide a video animation of the LOGO to cooperate with the Organizing Committee for the subsequent extension production.

6. All entries must be the original works of the submitters who shall assume the complete legal responsibility for the copyright of their submitted works. Besides, the jury has the right to reject any work suspected of plagiarism.

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有意参加征集活动者

请详细阅读参赛要求

作品发送至组委会邮箱即可

The ones who design to participate in the activity

Please read the detailed requirements carefully

And directly submit your work to the email of the Organizing Committee

邮箱地址 E-mail

LH_logo@163.com

咨询电话 Tel ☎️

+86-0755-88606391（肖女士 Ms.Xiao）

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更多项目背景资料，请参见龙华区政府在线

Longhua District Government Online：

http://www.szlhq.gov.cn

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本次征集活动最终解释权归征集组委会

The LOGO Organizing Committee reserves the right of final interpretation.

关于SGDA

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深圳市平面设计协会（SGDA）成立于1995年，是国内首个非牟利的平面设计专业组织，旨在展现杰出的设计成就、鼓励和促进专业创作和探索的学术精神，推动社会对设计的关注和平面设计发展。促进协会和国际专业机构的学术交流。协会尊重每一位会员的同时让会员分享协会的荣耀、并努力成为观念开放和领先的学术研究者和专业实践者。

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SGDA秘书处

电话 Tel 丨0755 - 8860 6391

邮件 E-mail 丨gdc@sgda.cc

官网 Web丨www.sgda.cc

微博 Weibo 丨@GDC平面设计在中国

微信 WeChat丨GDC-1992

SGDA微信公众号

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