深圳新闻网2024年4月18日讯（记者 朱炜明 牛耘）4月18日，2024U30全球内衣产业峰会在深圳光明文化艺术中心举行。本届峰会以“向光而尚”为主题，邀约国内外知名内衣品牌、全球内衣行业流行趋势发布机构、制造业标杆企业、行业院校、研究机构，主流流量平台以及知名营销专家等30位全球内衣产业生态顶级企业代表汇聚光明，共同聚焦“定义科技时尚新范式”的全新议题，通过“科技创新、 AI+、数字链动、材料革命”等不同维度展开产业发展高峰对话，为推进新质生产力蓄势赋能，为促进内衣产业集群良性发展打好基础。

峰会期间，OBO创始人&CEO Rene Celestin接受深圳新闻网记者专访。

深圳新闻网记者：您怎么看待内衣产业科技与时尚的融合？

Rene Celestin：I think technology and fashion in the area of Intimate Apparel are linked in every way at every step of the creative process, of the manufacturing process, and of the marketing process. Those industries work together very closely.

Innovation research is everywhere at every level of the building, and i think that's what is very exciting for the future because technology offers a lot of potential development.

Rene Celestin：我认为内衣领域的技术和时尚在创意、制造和营销过程的每一步都有着千丝万缕的联系。这些行业密切合作。创新研究在各个层面无处不在，我认为这对未来来说是非常令人兴奋的，因为技术提供了很多潜在的发展。

深圳新闻网记者：您认为内衣产业未来如何发展才会更有生命力？哪些产业链环节值得内衣人去更迭和创新？

Rene Celestin：This is a very interesting question. First, I am a man of image making marketing and brand building, so I am most sensitive to the area of marketing and communication. I do not specialize in aspects of manufacturing or textile creation.

But in the areas where I do specialize, I am very much convinced that Intimate Apparel is an industry that is late in its ability to create storytelling and interesting marketing image creation. If you compare Intimate Apparel to the rest of fashion, fashion is very advanced for shows, for films and for experience in the social media space, and I believe that Intimate Apparel is still very much linked to commercial purposes, so that's where I think the most innovation will come. It's in the ability of Intimate Apparel brands to create interesting compelling and attractive stories for potential customers.

Rene Celestin：这是一个非常有趣的问题。首先，我是一个形象营销和品牌建设的人，所以我对营销和传播领域最敏感。我不擅长制造业或纺织品创作。但在我所擅长的领域，我非常确信，内衣是一个在创造故事和有趣的营销形象方面能力落后的行业。如果你将内衣与其他时尚进行比较，其他行业对于表演、电影和社交媒体领域的体验来说都是非常先进的，我相信内衣仍然与商业目的密切相关，所以我认为这将是最具创新性的地方。内衣品牌有能力为潜在客户创造有趣、引人入胜的故事。

深圳新闻网记者：您对U30峰会以及中国内衣文化周还有什么建议吗？

Rene Celestin：I really believe that progress will come from exposure to international best practices around the world.There is an interesting paradox in the Intimate Apparel industry which is that, the body type of Asian persons is quite different than the body type of western persons.So because of that, the two feel quite separate, the products have to be different.But I think in the marketing, the storytelling and the interest ,you can generate they should be quite similar.And I really believe that the summit should allow brand owners and brand executives to expose themselves to an international practice.That would be very beneficial for the industry.

Rene Celestin：我真的相信，进步将来自世界各地的国际最佳实践。在内衣行业有一个有趣的悖论，那就是亚洲人的体型不同于西方人的体型。两者感觉差距很大，产品必须不同。但我认为在营销、讲故事和兴趣方面，你可以感觉它们应该非常相似。我真的认为，峰会应该让品牌所有者和品牌高管接触国际规则，这将对该行业非常有利。（本文图片由主办方提供）